247 Routine - The Client Retention App for Spas
Built for spas & med spas

The Spa Membership App That Keeps Clients Coming Back.

247 Routine is the branded app and membership system that keeps your clients engaged between visits - with daily skin routines, AI coaching, restock reminders, and a membership they actually use.

Book a Demo → See How It Works
No ecommerce required
Your spa's branding
No extra staff needed
9:41
Good evening, Sofia ✨
Glow Plan Member ✦
⌁
91
Skin Confidence
+12 points today
🔥21
Day Streak
You're doing amazing. Keep it up.
Esthi says:
"Your consistency is paying off. Keep going."
✦
🎁
Reward Unlocked!
Free LED Add-On on your next visit.
›
Membership value 480 pts · VIP perks
⌂Home
↗Score
✦Esthi
□Perks
Built for
Day Spas
Med Spas
Esthetics Studios
Wellness Centers
Facial Bars
Skin Clinics
The problem with spa retention

Clients disappear between visits.
Not because they stopped caring.

They just ran out of reminders, reasons, and results. 247 Routine fixes all three - without adding work to your team.

📉
The average spa loses 40% of new clients after the first visit
Without a system that keeps clients engaged between visits, even excellent service isn't enough to drive return bookings.
💬
Your clients are getting skincare advice from TikTok
When clients don't hear from you, they hear from everyone else. 247 Routine puts your esthetician's advice in their pocket, daily.
💳
Membership revenue is the difference between surviving and scaling
Predictable monthly revenue changes everything for a spa. 247 Routine's membership tools turn one-time clients into paying members.
How it works

Set it up once. It runs every day.

Your clients get a branded app experience. You get a retention system that works while you sleep.

1
You set up your spa's profile
Upload your branding, set your membership plans, and add your product catalog. Takes one afternoon. Your app is white-labeled with your colors and name.
2
Clients download the 247 Routine app
After their visit, clients are invited to download and join. They see your spa's branding, their personalized skincare routine, and their Esthi AI coach.
3
The system engages them daily
Clients check in, log their skin, earn points, and get personalised AI coaching - every day between visits. Your spa stays top of mind without you lifting a finger.
4
Memberships convert and renew automatically
When clients are engaged, membership upgrades happen naturally. You manage approvals from the Spa Manager dashboard. TAO handles the rest.
Spa Manager Dashboard
👥
Active Members
This month
23 ↑
⭐
Avg Skin Score
Across all clients
78 / 100
🔔
Nina Marchetti
Membership request - Glow Plan
Review
📦
Restock Queue
3 pending for next visits
3 new
Live today · 24 check-ins so far
SM
Sofia M.
🔥 Just hit a 14-day streak
+5 pts
PK
Priya K.
📷 Logged her skin photo · Day 9
+10 pts
GW
Grace W.
✅ Completed evening routine
+5 pts
✦
Nina M.
✦ Just joined Glow Plan
New
365
Days a year your
spa is in their pocket
3×
More likely to rebook
when engaged between visits
40%
Faster skin improvement
with 5+ check-ins per week
0
Extra staff needed
to run the system
The client app

A daily habit that keeps them thinking about their next visit

24/7 ROUTINE 78 SCORE Sofia M. 🔥 14d streak TODAY'S ROUTINE 🧼 Double Cleanse 💧 Hyaluronic Toner 🧴 Barrier Repair Serum 🫧 Ceramide Night Cream NEXT APPOINTMENT Tomorrow at 10:00 AM HydraFacial · 247 Routine Spa Home Routine Member Progress Account
✅
Daily skincare ritual check-ins
Clients follow their esthetician-assigned routine step by step. Each check-in earns points and updates their skin score - building a habit loop that keeps them accountable.
🌿
Esthi - AI skin coach
A warm, personalised AI coach named Esthi gives clients daily skincare advice based on their skin type, diagnostic readings, and upcoming appointment. 5 prompts/day free, 20/day for members.
📊
Skin score and progress tracking
Clients see a single Skin Score (0-100) that reflects their consistency. It goes up when they engage and down when they skip. Visible to the esthetician before each visit.
📦
In-app restock requests
When a client is running low, they tap Restock. Your team gets the alert and preps the product for their next visit. No ecommerce. No shipping. No payment in the app.
Membership system

Turn one-time visitors into loyal, paying members

Membership Plans
Glow Plan
1 facial · 15% retail off · Priority booking
187 active
members
Most Popular
Radiance Plan
2 treatments · 20% retail off · Add-ons
74 active
members
👤
Nina Marchetti
Requesting: Glow Plan
✦
You design the plans, we run the system
Create your membership tiers with custom names, benefits, and treatment credits. Clients see their plan in the app. You manage approvals and status from the Spa Manager dashboard.
🎁
Free trial conversions
Offer 7-day trials to promising clients from the membership request queue. After the trial, they're prompted to convert. One-per-client rule prevents abuse.
🔒
Member-only features drive upgrades
Skin photo journal, quarterly skin report PDF, 20 daily Esthi prompts, and full rewards catalog are gated to members. Non-members can see what they're missing.
⚡
Pause, resume, and dunning handled
Members can pause with a reason and resume date. Payment issues surface automatically in your dashboard with a one-click follow-up action. Nothing falls through the cracks.
From spa owners

What happens when your marketing runs itself

★★★★★
"Before 247 Routine, I was sending manual follow-up texts after every appointment. Now the system handles it. My membership revenue doubled in three months and I didn't hire anyone."
Mia R.
Owner, Studio Lumière · Florida
★★★★★
"The Esthi coach is the feature my clients talk about the most. They feel like they have a skincare expert in their pocket. It makes the whole spa experience feel premium."
Sara K.
Lead Esthetician, Glow Ritual · California
★★★★★
"I was skeptical about a membership app for a med spa. But the fact that there's no payment processing in the app - we handle billing our way - made it a no-brainer."
Dr. Priya N.
Founder, Skin Society Med Spa · New York
Pricing

Built to grow with your spa

Three tiers. Priced by active client count. Annual billing saves 2 months - pay for 10, use 12.

Studio
Studio
For spas introducing memberships and client retention systems.
Starting at $199
per month · up to 150 clients
  • Up to 150 active clients
  • 247 Routine branded app
  • Daily routine check-ins and skin score
  • Esthi AI coach (5/day free, 20/day members)
  • Restock requests
  • Membership management (up to 2 plans)
  • Spa Manager web dashboard
Most Popular
Spa
Spa
For growing spas building predictable recurring revenue.
Starting at $349
per month · up to 500 clients
  • Up to 500 active clients
  • Everything in Studio
  • Unlimited membership plans
  • Trial membership flow
  • Skin photo journal (members)
  • Quarterly skin reports PDF
  • Expanded Esthi access
  • Broadcast messaging
  • Rewards catalog
  • Spa Manager mobile companion
Enterprise
Enterprise
For multi-location spas and high-volume med spas.
Custom
Let's talk
  • 500+ active clients
  • Everything in Spa
  • Multi-location support
  • Dedicated onboarding
  • Priority TAO support
  • SLA options
  • Custom Esthi configurations
Studio and Spa plans available direct. Enterprise requires qualification. Annual billing saves 2 months - pay for 10, use 12. One-time setup fee applies. Three-month minimum on all plans. No payment processing inside the app.
FAQ

Spa membership app questions

Answers for spa owners considering 247 Routine as a client retention and membership system.

What is 247 Routine?

247 Routine is a spa membership app and client retention system built for spas and med spas. It helps clients stay engaged between visits through daily routines, reminders, AI coaching, restock requests, and membership tools.

How does 247 Routine improve client retention?

247 Routine keeps your spa visible after the appointment by giving clients daily reasons to return to the app. Clients can follow skincare routines, track progress, earn rewards, request product restocks, and stay connected to your spa between visits.

Is 247 Routine only for spas?

247 Routine is designed for spas, med spas, esthetics studios, facial bars, skin clinics, and wellness businesses that rely on repeat visits, memberships, and long-term client relationships.

Does 247 Routine process payments?

No. 247 Routine does not process payments inside the app. Your spa keeps its existing billing process. The app handles membership engagement, retention, and client communication - not transactions.

Is 247 Routine HIPAA compliant?

247 Routine is built for engagement, education, routines, rewards, and membership support. It does not store protected health information or replace a medical record system. Client skin photos are stored on the client's device only - never on 247 Routine servers.

Can clients use 247 Routine on their phones?

Yes. Clients download the 247 Routine app on iOS or Android and use it daily to complete their routine, check in, interact with Esthi AI, track their skin score, and request product restocks.

Limited availability · Florida-based agency

Ready to see what 247 Routine can do for your spa?

Book a 30-minute introductory call with TAO Digital. We'll walk you through the platform, show you the app, and answer every question you have. No hard sell.

Book Introductory Call → See the full app
By TAO Digital Agency · taodigitalagency.com · Florida