247 Routine · Your clients, coming back. Automatically.
Built for spas & med spas

Your clients, coming back.
Automatically.

The branded app and membership system that keeps your spa clients engaged between visits. Daily skin routines, Esti AI coaching, restock reminders, booking built in, and a membership they actually use.

  • Your spa's branding
  • Booking built in
  • No online store required
Skin score up 18%in the last 30 days
Reward unlockedFree LED add-on
Restock requestedBarrier repair serum

One app for the full client journey:

Daily routine Skin score Esti AI coach Rewards Memberships Booking Restock
The retention gap

You work hard to win a client. Then they quietly drift away.

The treatment ends, the routine slips, and the next booking never happens. Most spas spend to replace clients they already had.

40%
of first-time clients never book a second visit.
29 days
the average gap between visits, long enough for the habit to fade.
a month spent on ads to replace clients you could have kept.
What 247 Routine is

A system your clients open every day.

It is

  • A branded app styled as your spa. Your name, your look, in your client's pocket.
  • Booking built in, synced with Google Calendar so appointments land where you already work.
  • A daily routine, skin score, and rewards that give clients a reason to keep coming back.
  • Memberships, restock, and a shop coming soon, all under your brand.

It is not

  • Not another punch-card loyalty app your clients ignore.
  • Not one more tool she forgets the moment she books.
  • Not a platform that puts its name in front of yours.
  • Not a project that takes months. Your spa is set up and ready to hand out.
Features

Everything that keeps a client engaged, in one place.

Each piece is designed to turn a single visit into a daily habit, and a daily habit into a returning member.

Daily routine & skin score

Each client gets the exact steps their esthetician assigned, plus a skin score that climbs as they stay consistent.

Esti AI coaching

Esti AI answers skincare questions, nudges the routine, and keeps clients moving between visits, in your spa's voice.

Rewards clients chase

Points for check-ins, photos, visits, and referrals, redeemed in person at your spa. Every reward is another reason to return.

Booking, built in

Clients book right inside the app, synced with Google Calendar. Run it alongside your current tools or let it replace them.

Restock requests

When a client runs low, they tap once and your spa prepares it for pickup at the next visit. No online store to manage.

Memberships they use

Turn regulars into members with perks, priority booking, and a plan that shows up every day.

Shop coming soon
How it works

From one visit to a lasting habit, in four steps.

1

They visit and get the app

After a facial, the client scans a QR code and opens your branded app with their custom routine ready.

2

They build a daily habit

Check-ins, skin photos, and a rising score turn skincare into a routine they look forward to.

3

Esti keeps them moving

Esti AI answers questions, reminds them to restock, and nudges the next appointment, all in your voice.

4

They come back

Rewards, memberships, and booking are one tap away, so the next visit books itself.

Esti AI

A skincare concierge in every client's pocket.

Esti AI answers questions, recommends the right steps, and keeps clients on track between appointments, without adding to your team's day.

  • Answers skincare and product questions instantly
  • Reminds clients to restock and rebook
  • Hands off to your team whenever a human is needed
For your spa

One dashboard to run the whole thing.

See today's bookings, approve members, prep restocks, and let Esti draft the consultation notes and campaigns. The system does the follow-up so your team can focus on the treatment.

  • Daily dashboard for appointments, members, and restocks
  • Esti consultation notes and pitch prompts, ready in seconds
  • Update each client's routine after every visit
Daily dashboard247 Routine · Spa Manager
Live
6
Appointments today
3
Restocks to prep
2
New members
SASofia A. · 10:00 AMConfirmed
MRMaria R. · 11:30 AMMember
JLJenna L. · 1:15 PMRestock ready
See it in action

The ritual your clients keep coming back to.

A branded skincare experience that lives in their pocket, from the treatment room to the everyday.

Product film

Short looping walkthrough, arriving shortly.

Why spas choose 247

Built to grow the revenue you already earned.

More returning clients

Daily habits and rewards close the gap between visits, so more first-timers become regulars.

Recurring revenue

Memberships and restock requests build income you can count on, not just one-off bookings.

Less depends on ad spend

When clients stay, you spend less to replace them. Your marketing budget goes further.

Your brand, front and center

Every screen carries your name and look. The client experience stays yours, start to finish.

Be first to give your clients 247 Routine.

Early access is opening to a limited group of spas. Apply now and we'll set up 247 Routine as your spa, with your branding, your routines, and your rewards.